oddetorium
16:46
Disastrous sales figures for Lady Gaga
Lady Gaga's Born This Way set another record this week, but not one that Gaga's team will be happy about. Sales of the album dropped off by 84% from its sizzling (but discount-inflated) opening week. That's the the steepest drop-off in sales, expressed in a percentage basis, of any of the 17 albums that sold 1 million units in a week in Nielsen SoundScan history.
Gaga's album sold 174,000 copies this week, down from 1,108,000 last week, when sales were goosed by a two-day, 99-cent sale at Amazon.The old record for the steepest drop-off following a million-unit week was held by *NSYNC's 2001 album Celebrity. Sales dropped by 76% in the week following its 1,880,000 debut. Two recent albums were tied for second place in the steepest drop-off column. Sales of Lil Wayne's 2008 hit Tha Carter III and Taylor Swift's 2010 smash Speak Now both dropped off by 69% in the week following their debuts of 1,006,000 and 1,047,000, respectively.